Looped

Challenge:

Looped, an entertainment technology company, came to us amidst a year of tremendous growth and asked us to give their brand a complete makeover. Our challenge was to take the experiences and feelings of live virtual events, and translate them into a cohesive digital experience. 

Solution:

Working closely with the founders of the company, we redefined their brand from the ground up, giving them a new logo  and identity to be deployed across all of their channels. We built them a custom website, and extended the brand into swag and social media. The main circle motifs in the identity represent the connections made between talent and fans, while the custom pink and black colors give the brand the sense of energy and excitement experienced in live events. Since our engagement with Looped, the company successfully raised their Series A and has been featured in Forbes, Variety, and Tech Crunch.